High quality unlimited

FACT:
Effective writing is the engine
of your business growth.*

Welcome to effective writing.


*An overstatement? Not at all. Nothing gets bought or sold without writing. And more effective writing makes that happen faster, smoother and more profitably.
Steeped in Sales - Marinated in Marketing - Since 1978 - Peter Bowerman

Why me?

What makes my writing so effective?

  • It intimately understands its audience, and how to get that audience’s attention.
  • It begins with “benefits” (what’s important to the audience), and follows with “features” (facts about the product or company).
  • It’s interesting and engaging, and it gets read.
  • It’s clear and coherent, and doesn’t assume readers know more than they do.
  • The readers’ “next steps” are clear, and it leads them to take those steps.

Most important…

  • Its structure (i.e., how it “builds the case”) is just as important as its words.

If you’re looking to change buyers’ behavior, you need a good marketing thinker who writes well.

That’d be me.

Not counting selling vegetable seeds to my neighbors at 7, or growing a paper route by ~40% at 12, I began building my sales/marketing resume in 1978, selling books door-to-door for two summers in college (dog whistle: Southwestern).

I always had native writing ability, and in 1994, after suppressing it through 15 years of successful but unsatisfying sales/marketing positions, I launched my marketing copywriting practice through an epic round of 1000+ cold calls.

Assured by many I called that I’d struggle mightily to get established—given my lack of agency credentials, writing background, paid writing experience, or contacts—I thanked them for sharing, and within four months, had more work than I could handle.

Gold_Cup_Trophy_PNG_Clipart_ImageI’ve done hundreds of projects across the industry spectrum for countless clients, many of whom shared some kind words here.

Additionally, I am the self-publishing and self-marketing author of five multiple-award-winning books in The Well-Fed Writer (helping others start a copywriting biz) and Well-Fed Self-Publisher series, with 100,000+ copies of my books/ebooks in circulation.

I’ll bring all that to your project.

Here’s what I can do for you…

Some people know how to write. Few do it well. And fewer still both write well and can “write to sell.” I’m one of those. Unless it’s a highly technical subject (if so, I’ll hook you up), it doesn’t matter what you’re selling; this marketing writer can write copy for it that’s fresh, accessible, engaging and persuasive.
I don't write poetry, kayak or collect bonsai in my spare time. And I don't have an exceptionally spoiled pet. Even if I did, I wouldn't tell you about my hobbies here. You're not interested, really. You just want to know I'll do a good job for you. And everything I've done professionally can assure you I will. See my portfolio here.

My Services

  • Marketing Content
  • Case Studies
  • White Papers
  • Blog Posts/Articles
  • e-Newsletters
  • eBooks
  • Press Releases
  • Web Content/Messaging
  • Marketing Brochures
  • Direct-Mail Campaigns
  • Email Marketing/Landing Pages
  • Internal Communications
  • Trade Articles
  • Company/Product Taglines & Naming
  • Article Ghostwriting
  • Sales Letters
  • Turnkey Projects
  • (Writer/Designer Team)

Check out my “sales-and-marketing-based” process.

What does my sales and marketing background mean for you?

Every project I take on—web copy, case study, white paper, newsletter, brochure, direct-mail campaign, blog post, etc., even a tagline or name—I approach it through the lens of four cornerstone sales and marketing principles:

1) Audience: I will always ask, “Who’s the Audience?” along with follow-on questions to determine that audience’s hot buttons and pain points, and how best to craft the copy to get their attention and spur the desired action.

2) The Features/Benefits Equation: Any copy I write will Begin with Benefits (i.e., what your audience cares about most: profitability, competitive advantage, reputation, comfort, security, peace of mind, etc., to name a few…), and Follow with Features (i.e., all about your company and products: years in business, experience, legendary customer service, 500+ products in stock, etc.).

Your customers will only care about you and your offerings once they get that YOU get them—and their challenges.

3) Unique Selling Proposition (USP): What does your company/products do better than the competition, and are you touting that in your copy? We’ll make sure that happens.

4) The Curse of Knowledge: Arguably, the most important. Ever visited a web site or read some marketing material that had you scratching your head as to what the company did or sold? Too often, because companies marinate in their products/services all day, every day, they can start making the unwarranted assumption that their audiences know everything they know.

The result? Marketing materials that are confusing and unclear. And as the old sales adage reminds: A confused prospect never buys. By having one foot in your camp and one in your audience’s camp, I’ll make sure that doesn’t happen.

Questions? Reach out : pb@peterwriter.com or call 770-438-7200.